I picked up a bottle of Pure Ubu premium Amber ale at Tesco and popped the top off as soon as I had finished putting away the shopping. Gosh, it's nice. Hoppy and fragrant, not too sweet and with nice degree of bitterness. It's a smidge strong for a session beer to my mind, but that's what it tastes like. If Hobgoblin is a bit too sweet for you, as it is for me, you might find this a nice quaffable alternative.