- First, reduce, then
- reuse - then, and only then
Recycle is the last-ditch option (not counting the unthinkable - landfill). Recycle is not the first option.
If you're recycling more than your neighbours, don't feel smug. Ask yourself "Is there any way I could reduce the amount of stuff coming into my household in the first place, so I'd have less stuff to recycle? And is there any way I can reuse any of this stuff rather than recycling it?"
We all know we're supposed to "slim our bins", and send less stuff to landfill. The next step is to persuade people to slim their recycling, by putting reduction and reuse first.